Back to site

Estate Agent Fees in Lucan: What You Need to Know

Estate agent fees are one of those topics sellers often feel awkward asking about directly — but they shouldn’t. Understanding exactly what you’re paying for, and why, is essential before you sign with anyone.

How Estate Agent Fees Typically Work in Ireland

In Ireland, agents generally charge either a fixed fee or a percentage of the final sale price, and this is usually agreed upfront in your contract. Percentage-based fees are more common for residential sales because they align the agent’s incentive with yours — the higher your sale price, the more they earn, which in theory motivates strong negotiation on your behalf.

What should be included in that fee? This is the real question to ask. A quality agent’s fee should cover professional photography, listing management on major property portals, viewings, negotiation, and ongoing communication throughout the sale. If an agent’s fee seems unusually low, ask what’s excluded — sometimes marketing extras like drone photography or video tours are billed separately.

Why the Cheapest Option Isn’t Always the Best Value

It’s natural to want to minimise costs, but the goal of hiring an estate agent isn’t to spend the least money — it’s to achieve the best net outcome. An experienced negotiator who consistently secures offers above asking price can easily deliver more value than an agent charging a lower percentage but with less marketing reach or negotiation skill.

Lorraine Mulligan, Broker at Team Lorraine / REMAX and a 27 year veteran real estate agent, is transparent about this with every seller from the first conversation. Having personally overseen more than 7,000 home sales, she’s able to show sellers real examples of how strong marketing and negotiation translate into a stronger final price — not just a lower fee.

  • Are there any upfront costs before my home sells? Some agents charge for marketing materials regardless of outcome; others, including Team Lorraine, structure things so sellers know exactly what’s covered from day one.
  • Is VAT included in the quoted fee? Always clarify this in writing — it can meaningfully change your final cost.
  • What happens if my home doesn’t sell — do I still owe a fee? This varies by agent and contract type, so it’s worth asking directly and getting it in writing before you commit.

What Sellers Say About Value for Money

One recent client shared: “I compared a few quotes, but once I saw the marketing package and heard about her track record, the fee made complete sense — the sale price more than covered it.” That kind of feedback reflects the broader pattern behind Team Lorraine’s 400 Google 5-star reviews — sellers consistently feeling they got more than they paid for.

How to Compare Quotes Fairly

When comparing agents, ask each one for a like-for-like breakdown: photography, video, portal listings, signage, open houses, and negotiation support. Only once you’re comparing the same services can you meaningfully judge whether one fee is genuinely better value than another.

A Transparent Approach From the Start

Team Lorraine / REMAX Lucan Ireland believes sellers deserve full clarity on fees before they ever sign anything. No surprises, no hidden extras — just an honest conversation about what you’re getting for your investment.

Ready for a Straightforward Fee Conversation?

If you’d like a clear, no-pressure breakdown of costs tailored to your specific property, get in touch today.

Contact Lorraine Mulligan at Team Lorraine / REMAX | ++353 1 627 2770 | www.TeamLorraine.ie for a FREE 2026 Market Strategy Session

Email: lorraine@teamlorraine.ie Website: https://teamlorraine.ie/ Address: Main St, Celbridge, Co Kildare | Unit 2, Lower Main Street, Lucan, Co Dublin

Pagespeed Optimization by Lighthouse.